WHICH AGE GROUPS ARE SPENDING THE MOST ON BEAUTY DURING LOCKDOWN?

摘要

It is evident that the pandemic has had a major impact on the beauty industry, nail care and hair dye sales are soaring while make-up has taken a hit. And with bricks-and-mortar closures, consumers have shifted online to buy beauty. During the two weeks between 16-29 March, as Britain went into lockdown, online shoppers heavily invested in beauty products - creating a sales boost of 14%. The figures by buy now pay later firm Klarna reveal that the beauty sales plateaued throughout April, with another uptick of 17% in the week beginning 27 April.