Why Australians are falling in love with ready-to-eat meals

摘要

The ready-to-eat meal sector has experienced strong growth over the past two years due to several external and internal factors and Total Construction has been at the contracting forefront of the boom. "Our owner likes to say we are a 10-year overnight success," said Rob Blythman, general manager, engineering construction group at Total Construction. "The UK basically has a shop on every corner and a lot of people pick up their ready-to-eat meal and head home. "For the longest time Australia had the mentality they were the equivalent of a TV dinner, which is not what ready-to-eat is. "That might have been the biggest hurdle to get over; the past perceptions of what ready-to-eat meals can be and now are." Some time ago Total Construction was able to employ the services of ready-to-eat sector expert, Tony Tate, who had observed the sector's growth in the United Kingdom. "Tony is our general manager of the food and beverage division," said Blythman. "He worked in the United Kingdom when the ready-to-eat sector was going gangbusters but at the time it never seemed to gain and traction in Australia." Tate now provides Total Construction with his expertise, including his insights into the ready-meals market.