Recruiting Advocates for Information Services: They Are Waiting to be Asked

摘要

Essential information services-and the people who deliver them-continue to face tough times. That's not a news flash to anyone reading this article, It's also not an invitation to complacency, There are tools to soften the reality. Joseph P Kennedy iscredited with crafting the phrase, "When the going gets tough, the tough get going," An Internet search on the phrase yields several interesting twists on the theme. "When the going gets tough"..."the crazies come out"..."the tough go shopping"..."why keep going"..."the tough go blogging." The real question, one person suggested, is "how to keep going even when the going gets tough." Although some of us might prefer either the shopping or the blogging option, the best philosophy is summed up in the final phrase: How do we keep going? Creating an advocacy campaign is both a useful and satisfying tool under those circumstances.