KAO

摘要

Comments: Corporate sales fell nearly 8% last year and consumer product sales fell 8.4%. By region, sales in Asia fell 2.9%. In the Americas, sales declined 5.9% and in Europe, sales fell 9.3%. As one might suspect, store closures, travel restrictions and mask mandates led to a sharp, 22.4%, decline in cosmetics sales. One bright region? China, where demand was steady for Freeplus, a hypoallergenic skin care line, and Curel, a derma care brand. Skin care and hair care sales fell 9.3% but Kao noted that demand for Biore U hand soap, hand sanitizer and other hygiene products rose. Hair care product sales fell; sales of at-home hair coloring products grew in Japan, but salon closures in Europe and the Americas outweighed those gains.