Breaking Out of the Pie Shell:Behind the Scenes of the American Pecans Consumer Brand Launch

摘要

The final week of National Pecan Month ended with a flurry of marketing and promotional activity as the pecan industry's first-ever consumer-facing brand made its debut. Consumers coast to coast, along with our industry, have been introduced to American Pecans, The Original Supernut—a new brand identity and consumer education initiative created by the American Pecan Council (APC).