CONSUMERS & COVID

摘要

[DaltonI Understanding the consumer's mindset and what drives her purchases is crucial to guiding the selection process and, today, there is the added layer of lifestyle changes due to COVID-19. To help retailers better understand consumer dynamics, Shaw's SFN Open 2021 shared its comprehensive research with members. 'We talked with over 3,000 flooring consumers about how they think, how they live and how they shop for flooring," explained Shaw's director of consumer marketing Heather Yarnada.