AHF targets Millennial buying power

摘要

[Dallas] AHF Products is primed to go after the Millennial wallet with its newest and seventh brand, tmbr.The company has been busy investing in products and updating merchandising the past two years, even acquiring companies such as LM Flooring and Parterre, but its latest endeavor - Big Sur, a 10-SKU engineered hardwood collection under the newly launched tmbr brand - is laser-focused on America's largest demographic. Outnumbering and outspending Baby Boomers with a collective buying power of $1.4 trillion ($600 billion of which is spent on home furnishings overall), AHF is eyeing the Millennial homeowner with on-trend visuals and a strategic marketing plan.