TARGET ADVERTISEMENT SYSTEM, APPARATUS AND METHOD TARGETING ADVERTISEMENT, SOCIAL NETWORK SERVICE APPARATUS AND METHOD FOR PROVIDING INFORMATION ABOUT BUYING PRODUCT

摘要

PURPOSE: targeted advertising system, advertising objective device and method thereof, social network server device, purchaser record information providing method are provided for having social network acquaintance social network service and targeted advertisements by connection using purchaser record information. ;CONSTITUTION: user information extraction element (320) extracts user information from user information storage unit (350). Data transceiving unit (340) transmitting-receiving request includes user information about purchasing history information acquaintance. Data transceiving unit receives purchasing history information acquaintance in response to request message. The analysis result purchase records information according to keyword interested is arranged in keyword setting unit (310). ;The 2013 of copyright KIPO submissions;[Reference numerals] (300) advertising objective equipment; (310) keyword setting unit; (320) user information extraction unit; (330) advertisement creation unit; (340) data sending and receiving department; (350) user's storage unit; (360) product information storage unit; (370) keyword message storage element