La Union unveils 'always sweet' watermelon

摘要

La Union Corp has launched a premium watermelon under its Taramay label that comes with a guarantee of optimum sweetness. The company says the brand is aimed at "consumers who seek maximum flavour and want to squeeze the most out of life through experiences".According to CEO Jesus Barranco, the use of Near infrared (NIR) spectroscopy, a non-invasive technique, allows the company to determine the Brix level in each piece of fruit, "thus guaranteeing the maximum sweetness of each and every one of our watermelons".