Bayer launches Red AgroServices platform in Argentina

摘要

Bayer's Crop Science division has launched the Red AgroServices network in Argentina. Bayer's Crop Science division has launched the Red AgroServices network in Argentina. It offers a platform for products and services connecting growers, distributors and other service providers, the company says. Customers accumulate points through purchases that can be exchanged for Bayer products or services from other members of the network. Red AgroServices head Marcelo Cohen calls the initiative a "relationship platform" for those in agribusiness, adding that the platform is unique. The participants in the scheme can be purchasers and suppliers of services.