HOW SIEMANS. FINISH~R ARE CONQUERING CHINA'S DISTRUSTING DISHWASHERS

摘要

There are an estimated 1.3 billion people in China, but only about 1 percent of the country's households have dishwashers. Among those who do not yet have a dishwasher, some worry that they will be troublesome to run; or that they will use too much water and electricity. And, some are unsure that a machine can cut through the cooking oils associated with Chinese stir-fry. So, the appliance marketers let urban Chinese experience life with "Party Place". Appliance maker Siemens and Reckitt Benckiser with its Finish~R dishwashing detergent have devised a way of converting skeptics to converts. They set up a faux apartment in Beijing where people can host dinner parties free and experiment with doing the dishes with a dishwasher.