Every wine marketing person in the business today wants to reach Millennial wine drinkers.Why wouldn't they? Millennial, the generation defined as those reaching the age of majority (21) on 2000 or thereafter, are drinking more wine than any previous generation in American history. They are the only age group whose wine consumption is steadily increasing year after year and can take credit for the recent increases in U.S. per capita wine consumption, a positive trend that has every wine region in the world looking at the U.S. market to buy its juice.
展开▼
