The Role of Maven in Relationship Between Internal Marketing and Commitments with Performance at University Hasanuddin, South Sulawesi, Indonesia

摘要

There are numerous studies about internal marketing, all of which examining its relationship with many different studies in the area of management such as job satisfaction, market orientation, internal and external performance, learning organization, etc. Internal marketing is adopted and applied by many kinds of businesses and institutions with various background and different purposes. The examination focused on the notion that one of the purpose of internal marketing is new knowldedge gene rah on. Therefore, the variable Maven as individuals with knowledge seeking and sharing thread and knowledge management approach is put forward. This study is aimed at investigating the relationship between internal marketing with organizational commitment and employee performance, investigate whether organizational commitment mediate the relationship between internal marketing towards performance. This study, also investigate the role of Maven in the relationship between internal marketing and organizational commitment to employee performance. The study conducted in Hasanuddin University, involving 126 lecturers as respondent. The data collected via. questionnaire survey and analyzed using Warp PLS V.5. The result shows that there are strong relationship between internal marketing with organizational commitment and employee performance, however, organizational commitment is not mediating the two variable. The findings of the study shows that Maven mediate the relationship between internal marketing and organizational commitment to employee performance.