Alfa Romeo revival plan unlikely to reach FCA targets: New Giulia starts Alfa revival programme but faces uphill struggle

摘要

Nobody seems to think Fiat Chrysler Automobiles' (FCA) ?5 billion gamble to breathe new life into tottering Alfa Romeo has much chance of success, although the launch of the new Giulia captured headlines around the world. The plan - overall Alfa Ro meo sales of 400,000 by 2018 with 150,000 in the US - is said to be too ambitious. And FCA's overall target of selling seven million cars by 2018 could end up nearly two million vehicles short.