A content analysis of JUUL discussions on social media: Using Reddit to understand patterns and perceptions of JUUL use

摘要

Background: JUUL, an electronic cigarette, is estimated to occupy 50% of the e-cigarette market and appears to be particularly common among youth. However, there is little research on perceptions of JUUL. The aim of the current study was to examine posts on Reddit specific to JUUL and youth to better understand the context and perceptions of JUUL use.