Talkwalker, a social listening and analytics company, released its Brand Love Story 2020, which measures brands around the world that elicit the most love from consumers. Among the top 50 are several beauty businesses: Benefit Cosmetics (No. 11), M.A.C. (No. 24), Huda Beauty (No. 27), Revlon (No. 30), Ulta Beauty, Inc. (No. 34), Pierre Fabre (No. 36) and Urban Decay (No. 37). Talkwalker said its report comes at a pivotal time, as right now brands need to adapt to a post-pandemic world, and brand love is known to improve consumer loyalty and advocacy.
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