What Does Your Corporate Brand Stand For? It's harder to create a strong identity for an entire company than for a product. This tool kit can help you get there

Greyser Stephen A.; Urde Mats

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What Does Your Corporate Brand Stand For? It's harder to create a strong identity for an entire company than for a product. This tool kit can help you get there

机译：您的企业品牌代表是什么？为整个公司创造强有力的身份比产品更难。这个工具套件可以帮助您到达那里

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来源
《Harvard Business Review》 |2019年第1期|共9页
作者
Greyser Stephen A.; Urde Mats;
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作者单位

Harvard Sch Business Mkt Commun Boston MA 02163 USA;

Lund Univ Sch Econ &

Management Lund Sweden;

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原文格式 PDF
正文语种 eng
中图分类贸易经济;财政、金融;
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1. What Does Your Corporate Brand Stand For? It's harder to create a strong identity for an entire company than for a product. This tool kit can help you get there [J] . Greyser Stephen A., Urde Mats Harvard Business Review . 2019,第1期

机译：您的企业品牌代表是什么？为整个公司创造强有力的身份比产品更难。这个工具套件可以帮助您到达那里
2. Co-creating corporate brand identity with online brand communities: A managerial perspective [J] . Essamri Azzouz, McKechnie Sally, Winklhofer Heidi Journal of Business Research . 2019,第MARa期

机译：与在线品牌社区共同创建企业品牌标识：管理视角
3. DYNAMIC CREATES NEW CORPORATE BRAND IDENTITY [J] . Fuel Oil News Group Fuel Oil News . 2005,第11期

机译：动态创建新的企业品牌形象
4. Corporate brand identity management in a technological faculty - how brand relationships influence students and companies' reputations [C] . TERESA BARROS, F. VITORINO MARTINS, HORTENSIA GOUVEIA BARANDAS Recent researches in business amp; economics . 2012

机译：技术学院的企业品牌身份管理-品牌关系如何影响学生和公司的声誉
5. Are high equity brands held to a tougher standard of performance: The moderating influence of pre- vs. post consumption of the product. [D] . Dalman, Mustafa Deniz. 2009

机译：高资产品牌是否坚持更严格的性能标准：产品在消费前和消费后的适度影响。
6. Impact of Corporate Reputation on Brand Differentiation: An Empirical Study from Iranian Pharmaceutical Companies [O] . Afshin vahabzadeh, Hossein vatanpour, Rasoul dinarvand, 2017

机译：企业声誉对品牌差异化的影响：来自伊朗制药公司的实证研究
7. Corporate brand identity management in a technological faculty – how brand relationships influence students and companies reputations [O] . Barros Teresa, Martins Francisco Vitorino, Barandas-Karl Hortênsia 2012

机译：技术学院的企业品牌标识管理–品牌关系如何影响学生和公司的声誉

What Does Your Corporate Brand Stand For? It's harder to create a strong identity for an entire company than for a product. This tool kit can help you get there

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