UNITED STATES:National Advertising Division (NAD) Recommends that 'Young Living Essential Oils' Discontinue Health-Related Claims for its Essential Oils

摘要

The National Advertising Division (NAD), the U.S. advertising industry's self-regulatory body, recommended that Young Living Essential Oil, LC (Young Living -YL) discontinue unsupported, health-related, essential oil product claims of "therapeutic grade" and physical and/ or mental health benefits, as these claims are un-proven. However, the NAD also determined that certain claims challenged constitute permissible puffery which do not require substantiation. The claims at issue were challenged by S.C. Johnson & Son, Inc. Young Living said it will appeal NAD's decision to the National Advertising Review Board.