Reframed Crisis Narratives: Localized Agenda Setting, Product Loyalty, and Pre-existing Organizational Narratives in the 2015 Blue Bell Creameries Listeriosis Crisis

摘要

This study examines the reframed narrative of Blue Bell Creameries' 2015 listeriosis crisis as it was constructed by local news media. Using 1,316 news articles, this intertextual narrative analysis traces elements of news production, distribution, and consumption and suggests that, when antecedent texts serve to ingrain corporate or product loyalty in culture, news producers reframe crisis in terms of social losses, relegating health crisis to antenarrative. Findings also suggest that crisis narratives may be understood based on the presence of cultural ties to organizations or products creating emotional discourses that may supersede consumer self-interest.