CONSUMER CONFUSIONTOO MANY APPLE VARIETIES?

摘要

Are growers hurting retail sales in their quest for the next 'Honeycrisp?' And now come the foreboding footsteps of the 800-pound gorilla, 'Cosmic Crisp'...U.S. APPLE GROWERS need to wake up, according to the man in charge of produce for one of the top retail chains in the nation. Randy Riley, Director of Produce Merchandising, The Kroger Co., delivered the keynote address at the annual U.S. Apple Association (USApple) Outlook Marketing Conference in Chicago, and he pulled few punches.