SDI LaFarga recently announced that the company - a copper rod and wire manufacturer based in New Haven, Indiana, with a workforce of nearly a hundred employees - has undergone a rebranding, and is now called SDI LaFarga COPPERWORKS. Below, company President Kurt Breischaft discusses the initiative. WJI: Why has SDI LaFarga gone ahead with an ambitious rebranding? Breischaft: The rebrand was mostly driven by our continued growth. We knew we needed to clearly define and share who we are as a company and what we can offer our customers that our competitors cannot. We are extremely excited with the results, from our new logo to our great new moniker: "This is Where COPPERWORKS!"
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