Arecent newspaper article told of a water treatment dealer who hired a website developer to create content for a new company website. While constructing a testimonials page, the developer posted a sample testimonial borrowed from a site he had created for another client. When his fake testimonial was discovered by a visitor to the dealer's website, it resulted not only in embarrassment but also some loss of credibility for the dealer. Lesson learned: Avoid fake testimonials on your website!
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