Personal networking is irreplaceable: Tyres & Accessories interviews Koelnmesse in light of The Tire Cologne's move to a 2021 show

摘要

In light of the news that Koelnmesse took the decision to delay The Tire Cologne until 2021, Tyres & Accessories interviewed communications manager, Voelker de Cloedt in order to find out more about the thinking behind the move as well as the particular dates the company has chosen. The conversation began with a question about the nature of physical exhibitions in light of analysts reports suggesting we could be witnessing to transition of the sector to virtual shows. Tyres & Accessories: What are the strengths of continuing to meet together for exhibitions as opposed to "virtual" options we saw at the Geneva Motor Show? The Tire Cologne (TTC): Trade fairs as a communication exchange, as a networking platform, remain an important instrument. The direct exchange about products and topics, the contact from person to person is irreplaceable. Business life is relationship life, virtual platforms are no substitute for the physical, haptic trade fair experience. Product developments are becoming more and more complex, the cycles are becoming faster in some cases - this naturally increases the need for explanations. Our task is to meet the expectations of the respective industries. This means knowing the currently relevant players on the manufacturer and demand side, sensing and picking up on trends and networking everything.