Delphi Technologies refreshes aftermarket packaging

摘要

Visitors to the Delphi Technologies stand at Automechanika Frankfurt in September were the first to see its newly designed aftermarket packaging. Featuring a new logo in a wallpaper print as well as a retail box based on the current design, the upgraded packaging is part of an extensive rebranding exercise which will see the company transition from its red oval logo to a single, common identity for both OE and aftermarket businesses. An improved layout and higher quality materials will also provide more robust packaging without increasing materials, weight or package size.