Bridgestone praises frontline fleet tyre workers

摘要

While much of the tyre industry has helped keep Britain rolling during the coronavirus lockdown, commercial vehicle technicians have played a particularly key role since they have serviced the fleets that have kept the blue lights flashing, the food deliveries moving and much more. In order to gain an inside perspective, Tyres & Accessories spoke with Bridgestone North Region Commercial Business Unit Director Greg Ward who, prior to his promotion into this role in October 2019, served as the company's commercial sales director, UK and Ireland, for 17 years. Ward gave an overview of how Bridgestone tyres have kept going through the crisis, but ultimately gave credit to the frontline fleet workers that have very much been at the forefront of activities. And while Bridgestone are not the only largescale fleet player, the company's commercial team has grown significantly in recent years to the point that it now supplies a number of key fleet partnerships including the kind of fastmoving consumer goods (FMCG) operations that have proved so pivotal recently such as those working on behalf of supermarkets Ocado and Sainbury's as well as national scale Dairy producer Arla.