Onsite:Goodyear Tire & Rubber Co.Goodyear Provides Tools for Dealer Success at 2020 Customer Conference

摘要

Themed”Built to Lead,”the three-day Goodyear North America Customer Conference,held Feb.2-4 at the Gaylord Rockies Resort & Convention Center in Aurora,Colorado,set out to spotlight how Goodyear is helping its dealers take the lead in their markets and build upon that momentum to make 2020 an even better year.Presentations from corporate officials and leaders during the General Session on Day 2 outlined Goodyear’s investments in technology,new products,innovative tools and marketing initiatives that they said will drive dealer success in 2020.The general session kicked off the event with a presentation by Steve McClellan,president,Goodyear Americas.”Goodyear has built the assets you need to grow and win through our connected business model.That’s how this year’s theme,‘Built to Lead,’came to be,”he told the audience.McClellan summarized Goodyear’s value proposition for dealers that he said represents the”competitive advantage you gain when you go all in and align with Goodyear.”