P&G Adds Merck's Brands, Expands Consumer Health Categories, Footprint

Eileen Francis

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P&G Adds Merck's Brands, Expands Consumer Health Categories, Footprint

机译：P＆G添加Merck的品牌，扩大消费者健康类别，足迹

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P&G’s planned purchase of Merck KGaA’s consumer health care business will grow its personal health portfolio 50%, expand its OTC drug and supplement business abroad and open up new categories. CEO David Taylor framed the acquisition as another step in the firm's ongoing portfolio shakeup.

机译：P＆G计划购买Merck KGAA的消费者保健业务将使其个人健康组合增长50％，扩大其OTC药物和补充商业以及开拓新类别。 CEO David Taylor将收购框架作为公司正在进行的持续组合的另一步框架。

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《The Rose Sheet: Toiletries, Fragrances and Skin Care 》 |2018年第16期| 共5页
作者
Eileen Francis;
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1. P&G Adds Merck's Brands, Expands Consumer Health Categories, Footprint [J] . Eileen Francis The Rose Sheet: Toiletries, Fragrances and Skin Care . 2018 ,第16期

机译：P＆G添加Merck的品牌，扩大消费者健康类别，足迹
2. Merck completes $4-billion sale of consumer health business to P&G [J] . Chemweeks business daily group Chemweek's business daily . 2018 ,第Deca3期

机译：默克为P＆G完成了40亿美元的消费者卫生业务
3. Merck sells consumer health business to P&G for $4.2 billion [J] . Chemweeks business daily group Chemweek's business daily . 2018 ,第Apra19期

机译：Merck以42亿美元的价格向P＆G销售消费者卫生业务
4. Expanding Consumer Health Vocabularies by Learning Consumer Health Expressions from Online Health Social Media [C] . Ling Jiang, Christopher C. Yang International conference on social computing, behavioral-cultural modeling, and prediction . 2015

机译：通过从在线健康社交媒体学习消费者健康表达来扩展消费者健康词汇
5. Investigating consumers' purchase incidence, brand choice and purchase quantity decisions in frequently purchased categories---implications for pricing and promotional policies for retailers and manufacturers. [D] . Sangwan, Hemant. 2008

机译：在经常购买的类别中调查消费者的购买发生率，品牌选择和购买数量决定-对零售商和制造商的定价和促销政策的暗示。
6. How brand attitude brand quality and brand value affect Thai canned tuna consumer brand loyalty [O] . Pichit Chuenban, Puris Sornsaruht, Paitoon Pimdee 2021

机译：品牌态度如何品牌品质和品牌价值影响泰国罐头金枪鱼消费品牌忠诚度
7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

P&G Adds Merck's Brands, Expands Consumer Health Categories, Footprint

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