‘Miss The Mark’ With Your Beauty Ad? Don’t Worry, There’s Another Outrage Around The Corner

摘要

Beauty marketers should take care with their messaging in to- day’s hypersensitive climate, where companies increasingly are coming under attack for perceived ofenses – but that doesn’t necessarily mean playing it safe, experts say. In the digital world, where things aren’t always what they seem (to say the least), companies have to maintain perspective.