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Digital buying behavior: The role of regulatory fit and self‐construal in online luxury goods purchase intentions

机译：数字购买行为：在线奢侈品购买意图中的监管契合和自我构建的作用

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Abstract >Drawing on regulatory focus theory, this study examines how consumers’ promotion and prevention focus influences luxury purchase intentions in an online domain. The research further investigates the interactive effects of regulatory focus, goal orientation, and self‐construal through four studies. Study 1 shows that promotion‐focused versus prevention‐focused consumers have a greater tendency to purchase luxury goods online and in‐store. Contrary to extant research regarding the compatibility between message frame and consumers’ regulatory focus, using varying manipulations, Studies 2 and 3 find the primacy of prevention‐framed messages in influencing online luxury purchase intentions for promotion‐ and prevention‐focused consumers. Further, unlike prior studies, Study 4 shows no significant interaction effect between regulatory focus, goal orientation, and self‐construal and adds a possible boundary condition by demonstrating how regulatory focus and self‐construal effects differ for luxury purchase online. Overall, the studies offer important contributions to theory and practice relating to luxury consumption in cyberspace. </abstract> </span> <span class="z_kbtn z_kbtnclass hoverxs" style="display: none;">展开▼</span> </div> <div class="translation abstracttxt"> <span class="zhankaihshouqi fivelineshidden" id="abstract"> <span>机译：</span><Abstract Type =“Main”XML：Lang =“en”> <标题类型=“main”>抽象</ title> >绘制监管焦点理论，本研究探讨了消费者促销和预防焦点如何影响在线域中的奢侈品购买意图。该研究进一步调查了通过四项研究调查了监管焦点，目标方向和自我构建的互动影响。研究1表明，以促进的促销与预防集中的消费者在线购买奢侈品和店内的倾向。违背了关于留言框架和消费者监管重点之间的兼容性的现存研究，使用不同的操纵，研究2和3在影响促进和预防专注的消费者的在线奢侈品购买意图中找到了预防框架消息的首要地位。此外，与先前的研究不同，研究4在监管焦点，目标方向和自我构建之间没有显着的相互作用效果，并通过展示监管焦点和自我构建效果在线购买的不同之处，增加可能的边界条件。总体而言，该研究为有关网络空间奢侈品消费的理论和实践提供了重要贡献。</ p> </摘要> </span> <span class="z_kbtn z_kbtnclass hoverxs" style="display: none;">展开▼</span> </div> </div> <div class="record"> <h2 class="all_title" id="enpatent33" >著录项</h2> <ul> <li> <span class="lefttit">来源</span> <div style="width: 86%;vertical-align: text-top;display: inline-block;"> <a href='/journal-foreign-30111/'>《Psychology & marketing》</a> <b style="margin: 0 2px;">|</b><span>2020年第1期</span><b style="margin: 0 2px;">|</b><span>共12页</span> </div> </li> <li> <div class="author"> <span class="lefttit">作者</span> <p id="fAuthorthree" class="threelineshidden zhankaihshouqi"> </p> <span class="z_kbtnclass z_kbtnclassall hoverxs" id="zkzz" style="display: none;">展开▼</span> </div> </li> <li> <div style="display: flex;"> <span class="lefttit">作者单位</span> <div style="position: relative;margin-left: 3px;max-width: 639px;"> <div class="threelineshidden zhankaihshouqi" id="fOrgthree"> </div> <span class="z_kbtnclass z_kbtnclassall hoverxs" id="zhdw" style="display: none;">展开▼</span> </div> </div> </li> <li > <span class="lefttit">收录信息</span> <span style="width: 86%;vertical-align: text-top;display: inline-block;"></span> </li> <li> <span class="lefttit">原文格式</span> <span>PDF</span> </li> <li> <span class="lefttit">正文语种</span> <span>eng</span> </li> <li> <span class="lefttit">中图分类</span> <span><a href="https://www.zhangqiaokeyan.com/clc/386.html" title="应用心理学">应用心理学;</a></span> </li> <li class="antistop"> <span class="lefttit">关键词</span> <p style="width: 86%;vertical-align: text-top;"> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=luxury goods&option=203" rel="nofollow">luxury goods;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=online purchase&option=203" rel="nofollow">online purchase;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=prevention focus&option=203" rel="nofollow">prevention focus;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=promotion focus&option=203" rel="nofollow">promotion focus;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=regulatory fit&option=203" rel="nofollow">regulatory fit;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=self‐construal&option=203" rel="nofollow">self‐construal;</a> </p> <div class="translation"> 机译：奢侈品;在线购买;预防焦点;促销焦点;监管合适;自我构作; </div> </li> <li> <span class="lefttit">入库时间</span> <span>2022-08-20 06:47:51</span> </li> </ul> </div> </div> <div class="literature cardcommon"> <div class="similarity "> <h3 class="all_title" id="enpatent66">相似文献</h3> <div class="similaritytab clearfix"> <ul> <li class="active" >外文文献</li> <li >中文文献</li> <li >专利</li> </ul> </div> <div class="similarity_details"> <ul > <li> <div> <b>1. </b><a class="enjiyixqcontent" href="/journal-foreign-detail/0704024665558.html">Digital buying behavior: The role of regulatory fit and self‐construal in online luxury goods purchase intentions</a> <b>[J]</b> . <span> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=&option=202" target="_blank" rel="nofollow" class="tuijian_auth tuijian_authcolor"> </a> <a 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target="_blank" rel="nofollow" class="tuijian_authcolor"> . 第十三届中国营销科学学术年会暨博士生论坛 </a> <span> <span> . 2016</span> </span> </div> </li> <li> <div> <b>7. </b><a class="enjiyixqcontent" href="/academic-degree-domestic_mphd_thesis/020311036683.html">女性价值观与自我概念对奢侈品购买行为的影响研究</a> <b>[A] </b> <span> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=刘丽&option=202" target="_blank" rel="nofollow" class="tuijian_auth tuijian_authcolor"> . 刘丽</a> <span> . 2011</span> </span> </div> </li> </ul> <ul style="display: none;"> <li> <div> <b>1. </b><a class="enjiyixqcontent" href="/patent-detail/06120112173699.html">一种基于用户和产品层面的多因子在线购买行为转化预测方法</a> <b>[P]</b> . <span> 中国专利： CN112183875A </span> <span> . 2021-01-05</span> </div> </li> <li> <div> <b>2. </b><a class="enjiyixqcontent" href="/patent-detail/06120113417969.html">制作用于通过组装订购和递送的通过件部件来构建一个或更多个线缆、管道或电线的密封安装以形成通过件的定制化数字安装指南的计算机化方法</a> <b>[P]</b> . <span> 中国专利： CN113474766A </span> <span> . 2021-10-01</span> </div> </li> <li> <div> <b>3. </b><a class="enjiyixqcontent" href="/patent-detail/06130427045636.html">METHOD AND A SERVER FOR PROVIDING A SHOPPING SERVICE USING VISITING INFORMATION OR PURCHASING INFORMATION, CAPABLE OF ENABLING A USER TO EASILY DIVIDE AN ONLINE SHOP WHERE THE USER BUYS A PRODUCT FROM AN ONLINE SHOP WHERE THE USER DOES NOT BUY A PRODUCT</a> <b>[P]</b> . <span> 外国专利：  KR20100048233A </span> <span> . 2010-05-11</span> </div> <p class="zwjiyix translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> <span>机译：使用访问信息或购买信息来提供购物服务的方法和服务器，使用户能够在用户不购买产品的情况下从在线商店中轻松地将其从在线商店中划分为在线商店。 </span> </p> </li> <li> <div> <b>4. </b><a class="enjiyixqcontent" href="/patent-detail/06130416831065.html">CONSUMERS RECEIVE CASH OR REWARD POINT IN PLACE OF ADVERTISING APPROPRIATIONS AS A CONDICTION TO MAKE A CONTRACT TO PURCHASE INTENTION BEFORE CONSUMERS CAN BUY GOODS AND SERVICES COMPANIES, THAT' S PURCHASE AGREEMENTS PRIORITY REWARD SYSTEM AND MANAGING METHOD BY USING IT</a> <b>[P]</b> . <span> 外国专利：  KR20140042998A </span> <span> . 2014-04-08</span> </div> <p class="zwjiyix translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> <span>机译：消费者接受现金或奖励积分代替购买广告，以在购买商品和服务公司之前达成购买意向合约，即购买协议的优先级奖励系统和管理方法 </span> </p> </li> <li> <div> <b>5. </b><a class="enjiyixqcontent" href="/patent-detail/06130441609101.html">METHOD AND SYSTEM FOR BUYING GOODS THROUGH VIRTUAL PURCHASE BASED ON NETWORK TO TRANSMIT ACTUAL PURCHASE INFORMATION OFFERING DISCOUNT BENEFIT FOR ACTUAL PURCHASE</a> <b>[P]</b> . <span> 外国专利：  KR20040076448A </span> <span> . 2004-09-01</span> </div> <p class="zwjiyix translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> <span>机译：基于网络的虚拟购买商品的传输方法和系统，以为实际购买提供折扣优惠的实际购买信息 </span> </p> </li> </ul> </div> </div> </div> <div class="theme cardcommon" 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