Argentine Publishers Open the Door to the Future

摘要

Argentine publishers are in the middle of an accelerated transition into the digital era. Print-on-demand, selling directly through publishers′ websites and e-commerce in general, are opening new roads for the book market. Mercado Libre, the biggest e-commerce platform in the region, is becoming the decisive player, where all bookstores, big and small upload their own sites. On the other hand, high costs of production and logistics are the challenges that this growing and vibrant market face today, where hundreds of new publishers enter every year, with many amazing and successful cases of specialized contents and audiences.