FAST AND EFFECTIVE LIVING BUSINESS MODELS WITH SYSTEM DYNAMICS: A TUTORIAL ON BUSINESS CASES

摘要

This tutorial is for analysts, consultants, and teachers of business modeling. No prior experience is needed. Simulating business challenges and plans has until recently been difficult and time-consuming, but things have changed! We will take you through an "agile" process that makes quantified, working simulations practical for non-experts to build, quickly and reliably. And, we need these tools! Spreadsheet-based methods just cannot handle the interdependencies, feedback, thresholds, and intangible factors that pervade all but the simplest cases. The resulting Living Business Models display with total transparency the factors that management recognizes, and the causality driving the performance outcomes they are interested in. Since everyone sees the same rigorous picture, they get a "joined-up" view that fully explains how everything has been changing. This allows them to explore likely future outcomes under alternative assumptions, decisions, and strategies.