Get your site right and watch your business take off: Websites that convert potential customers into actual customers are essential in today's marketplace – if yours doesn't, your rivals' might

摘要

Your website is usually a potential customer's first point of contact with your business. It's a place for them to start their order, or somewhere to get information for potential purchase - which is why it's so important to get it right. A website is also a delicate ecosystem, with many different elements - layout, content, even the architecture behind the site - all of which can determine whether it's will be a sales machine or something which will send potential prospects elsewhere.