Gen Z moms will dig deeper for information on chicken

摘要

There is a new set of consumers that people who market chicken products must now reach: Generation Z. That generation was born between 1995 and2015, and the oldest members of that generation are now becoming parents. Maria Bailey, CEO of BSM Media, speaking at the 2019 ChickenMarketing Summit, held July 21-23 in Charleston, South Carolina, said Generation Z, or Gen Z, mothers will be like no other set of consumers poultry marketers have ever encountered.