New strategy unveiled/Organic growth and leaner organisation to streamline operations

摘要

The CEO of BASF(Ludwigshafen/Germany; www.basf.com),Martin Brudermiiller,in November provided a first glimpse into how the group will streamline operations to cope with growing economic uncertainty.BASF’s new strategy focuses on keeping sales and earnings on a steady upward trajectory while boosting its attractiveness to financial investors.Brudermiiller and CFO Hans-Ulrich Engel outlined their targets for the future,starting with increasing annual EBITDA before special items by 3-5% year-on-year and widening the share of sustainable products in group sales to EUR 22 bn.