PET and the Point of Sale concept to consumer

摘要

A number of factors undoubtedly contribute to the decision making process well in advance of the consumer reaching the point of sale: brand development,advertising,sales promotion,personal recommendations and previous experience,to name but a few.Although very important,attractiveness and consumer experience are certainly not the only value that great packaging design can create: even long before a product reaches the shelf,the design of the bottle can create value throughout the supply chain.