Since coming on board as the Executive Director of the American Pecan Council, I have received numerous questions as to the abilities of the Federal Marketing Order (FMO). Simply put, what can the FMO do? What is the function? Are we really a government body or an industry body? Can FMOs really do research, domestic promotion, international marketing, or standards? Can FMOs set prices? Why are there growers and handlers (shellers) on the APC? Who gets to vote? In aneffort to address these questions, the APC has put together a little FMO - 101.
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