Members of Gen Z Become Retail Power Players

摘要

According to new data from Loss Prevention Media,nearly 60 percent of more than 1,000 members of Generation Z surveyed have visited a brick-and-mortar retail location within the last week.What's more,90 percent have made an in-store purchase during their visit.Generation Z is broadly defined as people born between 1995 and 2012,according to Forbes.In addition to in-store brick-and-mortar purchases,Generation Z is also leveraging buy online,pickup in store(BOPIS)services.The data reveals nearly two-thirds of this cohort have bought a product online and picked it up directly at a brick-and-mortar location within the past month.