The industry is all too familiar with the challenges that come from putting more and more powerful electronics into smaller and smaller packaging, and the technical issues that can present. More "smart" means more computing which means more heat, greater thermo-structural challenges, and greater fatigue or expansion issues that can affect product performance and quality. This doesn't just affect small equipment. One of Hexagon's customers, Analog Way, had to deal with 2Kw of heat generated from driving the highest resolution video display in the history of Times Square - that's as much as an electric fire.
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