'We want to be the best in the value product tier’SAILUN SHOWCASES ALL-SEASON TOURING AND LIGHT TRUCK TIRES,DISCUSSES NEXT GROWTH STEPS

摘要

Sailun Tire Americas showcased its Inspire all-season touring tire and its Terramax HLT all-season light truck tire to key associates of its exclusive U.S.distributor,National Tire Wholesale,and their customers at Atlanta Motor Speedway in mid-September.The event,during which participants compared the Sailun tires against a Tier 1 brand,was designed”so that dealers got the chance for a hands-on,blind tire test to illustrate that the meaning of value is much more than just price-based,”says Mark Pereira,marketing communications manager for Sailun.Attendees drove Chevrolet Impala Premier sedans and BMW X3 xDrive30i CUVs on a tight autocross course set up in the speedways parking lot.Sidewalls were buffed to hide the identity of the tires,and drivers were asked to not look at the tires before they ranked them.At the end of the event,Sailun showed the results of the rankings,in which their tires performed very well versus the Tier 1 brand.