Colgate-Palmolive India seems to have weathered the storm arising from rising popularity of peers, mainly Patanjali Ayurved. As feared earlier it has not lost significant market share to competition. While demonetization (note ban) had shifted some focus away from its naturals offering Cibaca Vedshakti, experts believe this product will only aid Colgate in safeguarding its market share in an increasingly competitive toothpastes' category.
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