HUL EYES PREMIUM SPLASH WITH LOVE & CARE DETERGENT Launch is part of HUL's ONGOING”premiumization’strategy in the laundry category

摘要

The last time Hindustan Unilever(HUL) launched a new detergent was 32 years ago,when its market-leading brand’Surf’was unseated by low-eost rival Nirma.Now it's ready with another,this time in the premium segment.HUL,India's largest packaged goods firm by sales,is set to roll out detergent brand’Love & Care”,a new India-focused product,at top company executive said,It will be launched across top 30 cities in India this week.The new brand is created for washing premium fabrics like silk,fine cottons and chiffon among others,and would be positioned in the premium category,Priya Nair,executive director,HUL said,.The new launch is also part of the company's ongoing premiumization strategy in the laundry category that already has brands such as Wheel,Surf,Sunlight,Rin and Comfort,HUL's last new detergent product was Wheel to take on Nirma.