One of India's oldest consumer goods manufacturers,Dabur India,is doubling down on the ayurvedic segment to drive growth.The last few weeks have seen top executives,including chairman Amit Burman and CEO Mohit Malhotra,reiterating the importance the segment holds for the company and how it plans to leverage the increasing demand for nature-derived products.This will mark a return to Dabur's traditional roots after over a decade of strategic focus on”non-core”segments,according to analysts.CLSA,for instance,says that all strategies are directed towards mainstreaming Ayurveda and that”it will touch all products and service as the backbone for new launches”.Just a week earlier,Dabur's newly appointed chairman told shareholders that the company”has embarked on a journey to make Ayurveda contemporary”.”There are two big trends in the consumption space today.First: young India is increasingly influencing household purchases.Second,Ayurveda and nature continue to occupy prime space in consumers’minds,”he observed.
展开▼
