SIPA, As a Dealer, What Can I Do? I Sell Other Peoples' Seed Intellectual Property

摘要

OKAY, IT'S TRUE the Seed Innovation Protection W Alliance (SIPA) has made the rounds and has gotten the word out about best management practices and internal education for its members. You have to have your bases covered before you can take the next step, which is education for seed dealers and retailers.How can a dealer who doesn't have their own patents or PVPs (plant variety protections) help with potential seed infringement matters? Dealers may sell themselves short if they forget that they have their own intellectual property, such as company logosand brands, customer lists, price sheets and internal know how. Additionally, they have a vested interest in selling new, professionally-handled seed; otherwise, it becomes a lost sale. So, the question begs: What can a dealer do to encourage growers who are buying new, professionally-handled or certified seed?