De-marketing for healthcare organizations.

摘要

"De-Marketing" is simply the use of the traditional marketing mix of product, price, place and promotion to reduce the use of particular services, or of services by particular market segments, in order to further the organization's goals. Most often, product (i.e., the quality and benefits of the goods and services offered) is not adjusted because this can damage the organization's overall image and affect overall success. However, the other three can all be used.