THE BUDGET GAP:HOW TO PRESENT AN OVER-BUDGET PROPOSALHonest communication and alternate options key to a win-win for everyone.

摘要

As a wedding florist, the budget discussion can be one of the trickiest to navigate. Should you ask for a budget up front? Should you wait to see what the customer wants and then present a price? Should you list your minimum on your inquiry form?At some point, the budget discussion is inevitable. And while we may be pleasantly surprised to find that many of our clients' price expectations are reasonable for what they're requesting, there are also occasions where a client's vision doesn't align with their spending goals, and it's up to us to address the "budget gap."