Despite the fact that 85% of Brits surveyed would choose a product packaged in cartonboard over plastic,cartonboard remains in the wilderness when it comes to most English dictionaries.However,cartonboard's recognition as a bona fide term is set to change thanks to a new campaign by Pro Carton launched in London last December.Introducing the campaign at Charing Cross Library in London,Pro Carton unveiled a larger-than-life five feet tall dictionary made entirely of the recyclable,biodegradable and renewable packaging material made by the designers at Graphic Packaging.The open’pages’feature a definition of cartonboard,which Pro Carton would like to see included in the modern lexicon.
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