Best practice: ideas and strategies SMEs should adopt to build business

摘要

The majority of photonic and imaging SMEs will, at some time, experience sales being below the expectations set in their business plan. Except for a few early adopters, the majority of potential customers take a long time to adopt innovative products. CEOs and sales managers often struggle with this self-assessment: 'I don't understand - my product is perfect, innovative, but sales are below forecast and are taking much more time than I expected!' This article recommends a set of best practices for SMEs in photonics and imaging and machine vision, to ask the right questions and make decisions with a thorough understanding of their situation.