C'Zon ventures outside Pan's: Having enjoyed considerable success with its C'Zon range of fresh-cut vegetables in the French capital, IDS intends to boost its presence in France's other big cities

摘要

Consumption habits are evolving rapidly in France, and consumers are now ready for fresh, exotic, fully prepared vegetables. This is the view of Jean-Baptiste Lede of French fresh-cut vegetables importer IDS (Import Direct Service), whose C'Zon branded range is fast gaining recognition in France's major cities. "The fact that prepared vegetables are even on the market in France is itself an amazing thing," he tells Trade France, alluding to the country's longstanding tradition of preparing meals from scratch. "We have managed to introduce fresh prepared vegetables to all the major retailers in France."