15 retail trends set to shape the fresh produce business in the coming year

摘要

A new survey of 23,000 European shoppers by McKinsey suggests food retailers can boost their sales by as much as 10 per cent - even in a flat market -simply by undertaking quality improvements in fruit and vegetables that require less investment and yield higher returns than retail-price reductions. "And the benefits don't end there," it added. "Quality improvements also result in more customer traffic and higher sales in the store's other departments. There's an undeniable halo effect: if shoppers perceive high quality in the fresh produce department, their perception of the retailer's other departments improves as well."