With such formidable customers to please, Super Rod focuses on offering electricians original, well-conceived products that stand out in a crowded marketplace, says Malcolm Duncan, managing director. Coming up with innovative new products for the electrical industry is not for the faint-hearted - electricians are discerning customers and demand tools that are functional, affordable and meet their specific needs. And if a product's not up to scratch, they will let you know! At Super Rod, it's fair to say that innovation are in our DNA. We were the first UK manufacturer of cable routing rods way back in 2000, providing electricians with a product which would help route cables in a fraction of the time.
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